Buyers with a public profile, or anyone who simply wants their next purchase to stay out of public records, have a few genuine tools for keeping a luxury purchase private.
Buying Through an LLC or Trust
Taking title through an LLC or a trust, rather than in your own name, keeps your name off the publicly recorded deed. This is common enough at the luxury level that it doesn’t raise flags with sellers or agents, but it does require setting the entity up correctly before you’re in escrow, not after, and it has real tax and financing implications worth reviewing with an attorney and a lender who both have experience with this structure specifically.
Requesting Private or Off-Hours Showings
Buyers who don’t want to be seen touring a property, or who simply want to view a home without other buyers or agents present, can request private showings scheduled outside normal open house hours. This is a completely normal request at the luxury level, and a well-connected listing agent will accommodate it without hesitation. It’s worth asking for directly rather than assuming it’s not available.
NDAs With Service Providers During Due Diligence
Inspectors, contractors, and other specialists brought in during due diligence see the inside of the home and sometimes details about your finances or intentions. Having them sign a straightforward NDA before they’re on site is a reasonable ask, and most established professionals who work with luxury clients regularly are already used to it. This matters more than buyers often expect, since due diligence can involve several different specialists moving through the property.
Keep the Paper Trail Tight
Beyond the entity structure and NDAs, discretion also comes down to who’s looped in on emails, who has access to shared documents, and how financing is discussed with lenders. A smaller, tighter circle of people who actually need to know details of the transaction reduces the chance of information leaking out informally, which is often how privacy actually breaks down in practice.
Work With an Agent Who Does This Regularly
Discretion isn’t something you can bolt onto a transaction at the last minute. It works best when the agent representing you is already used to structuring private showings, coordinating NDAs, and working with entity-structured buyers from the very first conversation. If privacy matters to your purchase, say so early and let it shape how the whole search and negotiation are handled.
If discretion matters for your next purchase, get in touch and Efrat can walk you through how she structures a private search from the start.